Women’s fashion and accessories retailer Maurices has become the first company to implement Digbys Localpoint location-based, mobile marketing, commerce and analytics platform that enables the retailer to engage directly with shoppers while they are at home, when mobile and in the store through a Maurices’ branded app.

Through the app, and a partnership with AT&T, Maurices can create a geofencing perimeter at a local level to communicate with consumers outside the store, drawing them in with deals or promotions. Maurices can send promotional offers directly to customers when they check-in to the store and while theyre moving through the store, based on location-aware events (entry, check-in, exit). The retailer can also communicate with customers in real-time as they scan barcodes and read reviews.

Maurices will gain in-store insight into location visits, repeat visits, unique visitors, barcode and QR code scans, offer redemptions, time on location, pathing between locations and other metrics. Localpoint Analytics will enable the retailer to compare locations, determine patterns and measure the economic impact and success of operations or marketing initiatives. Finally, the Localpoint Storefront facility till enable Maurices customers to search, browse and buy in as little as 60 seconds whether they are at home, when mobile or when in the store.

“We know our customers are relying more and more on their smartphones for communication and information, and that their time is valuable,” says Brett Trent, vice president of eCommerce at maurices.com. “With the new app and new mobile website, not only can we better communicate directly with our loyal shoppers, but we can also provide detailed, relevant information right at their fingertips, helping them to make informed purchasing decisions.”