Maxxis Makes App Debut

Tyre manufacturer Maxxis is launching its first community app this month. The iPhone/iPad app, created by Propeller Mobile, combines product and event information with customer engagement. It features photos and blogs of Maxxis’ pin-up Babes, as well as information about the Maxxis tyre range and sponsored teams and drivers. It also allows users to form a fan community by creating their own profiles and linking these with social media.

The app includes tyre specifications; details of the nearest Maxxis tyre retailer; exclusive updates on Maxxis-sponsored events, teams and drivers; a calendar of Maxxis calendar of performance/tuning shows; and, for those who need a break from looking at tyres, exclusive Maxxis Babes updates, including pictures, videos and blogs.

“Propeller Mobile’s app development expertise and creative ideas have made it easy for us to launch this app, which allows us to raise brand awareness and customer loyalty,” says Derek McMartin, UK managing director for Maxxis International.