Maxymiser has packaged its mobile services into a tool designed specifically for marketers. MaxMOBILE, the latest addition to its conversion management platform, enables marketers to perform the same quality multivariate testing, behavioural targeting and personalisation techniques in mobile environments that they’ve come to rely upon for their traditional web properties. The tool enables marketers to quickly optimise mobile site content, including site layout, promotions, data-submission forms, and any other content that speaks directly to their audience.

“Just when online marketers were getting a handle on website personalisation and conversion rate optimisation for their websites, the extreme growth of mobile commerce has given them an entirely new consumer platform to strategize for,” says Maxymiser founder and president, Mark Simpson. “As a result, marketers are now tasked with getting up to speed on mobile marketing best practices across a number of varying devices. Mobile optimisation is particularly crucial to eCommerce-based businesses that must cater to users on-the-go and monetise their limited screen space.”

MaxMOBILE is supported by its IT-less integration platform, OneTouch, enabling marketers to expedite their mobile optimisation strategies. MaxMOBILE also facilitates multichannel marketing, with the ability to leverage historical CRM data to drive offers on mobile devices, and use behaviour performed on a mobile device to target content for the same visitor on websites. The solution also provides advanced reporting, and the ability to measure a campaign’s effectiveness, visitor volume, and acquisition across mobile devices and properties.