Tech and consumer growth investor Mayfair Equity Partners is investing $120m (£87m) to acquire a majority stake in mobile advertising platform LoopMe that will value the Company at close to $200 million. LoopMe said it has estimated gross revenues of almost $100m calendar year 2021, having achieved revenue growth of around 50 per cent per annum over the past three years. 

Founded in 2012, LoopMe uses Artificial Intelligence (AI) and Machine Learning (ML) technologies to optimise media campaign delivery in real-time for brand advertisers. LoopMe’s services are currently available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. The company’s clients include brands such as Pepsi, Microsoft and Sony Pictures, plus major holding companies and publishers including Dentsu, Publicis, WPP, Omnicom and WarnerMedia.

LoopMe said the investment will allow the firm to accelerate growth in its core markets such as the United States, while expanding into new geographies, including Japan. Mayfair will become the majority investor, partnering with LoopMe’s founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors, including BGF. Mayfair’s other investments include Talon Outdoor; kids’ digital media platform, SuperAwesome and Epic Games.

“LoopMe has experienced phenomenal growth over the past 10 years, particularly in the US, within the mobile video app ecosystem and now in CTV,” said LoopMe CEO and Founder, Stephen Upstone. “As a leading data- and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.”

The transaction is expected to close subject to customary approvals by or before February 2022.