mBlox and SinglePoint Partner for US SMS Ad Solution

Mobile transaction network mBlox has announced a partnership with mobile advertising firm SinglePoint to offer SMS advertising solutions in the United States.

mBlox’s says its messaging delivery capabilities, combined with SinglePoint’s network of premium advertisers, will bring advertisers and publishers together to increase their revenue opportunities. 

Through the collaboration, mBlox clients can gain access to leading advertisers who place ads in the unused characters of outgoing text messages, creating a revenue stream which can offset program operating costs, while also generating positive associations with marquee brands.

Along with mBlox’s expertise in providing a secure delivery network, SinglePoint’s easy-to-use web interface allows publishers to manage inventory, and access reporting tools crucial to monitoring campaign success while maintaining complete control of their programs. Qualifying publishers who use the mBlox network will also receive an ad revenue share bonus.

“Mobile advertising has witnessed staggering growth over the last year,” notes Brian Johnson, senior vice president of global sales at mBlox. “The combination of the ubiquity and reach of SMS with mBlox’s large customer base provides the perfect formula for advertisers to reach more consumers in new and effective ways. We are delighted to be working with SinglePoint to offer our customers a best-in-class ad insertion service, with the additional upside of a preferential revenue share.”