Mobile transaction network mBlox is powering In Stadium Solutions (ISS) security and marketing fan text service for sporting events held in prominent US venues such as Dolphin Stadium, Notre Dame Stadium, Dodger Stadium, Daytona International Speedway, and at marquee events such as the NFL Super Bowl and BCS National Championship Game. 
ISS service grown to cover over 60 sporting venues in the last 12 months, and handles tens of thousands of text messages a month. The service is currently used by venues in several major sporting leagues, including the NFL, NCAA, NBA, MLB and NASCAR.
ISS text messaging system reduces the number of incidents and improves security at venues by allowing fans to simply and discreetly text a Shortcode with a keyword and a brief description of the issue and its location. Ushers, public safety personnel, first aid and event staff can then quickly and efficiently take action as needed. This has helped reduce the number of unruly incidents and dramatically increased the response time to issues such as medical situations, housekeeping and other guest service issues.
In addition to security and safety issues, ISS also enables venue managers to engage directly with fans both while they are at the venue, through things like quizzes and special offers, and after the event, with incentives for the fans to return. The system can also be used to generate sponsorship revenue.
Our service is all about letting venues and major events improve the fans experience, says ISS VP Sales & Marketing, Scott Meyers. Depending on the size of the venue, we will receive between 50 and 150 inbound SMS (texts) per event, allowing fans to solve issues often before they become bigger problems. mBlox provides a carrier grade service that offers high reliability at the right price and can also grow with us both domestically in the USA and also globally.
Jeffrey Miller, Director of Strategic Security for the NFL, says that the system was used for Super Bowl 43 in February, and that the organizers were very pleased with the results. 
Our fans were empowered to exercise control over their environment by using the system to report fan conduct issues, says Miller. In turn, we were able to respond and address the problem at an early stage.