Mobile marketing firm M&C Saatchi Mobile is expanding into the sub-Saharan continent with the launch of S. African offices in Cape Town and Johannesburg. The company has launched full mobile marketing services agencies, offering three core services – Media planning and buying, Creative & Production and Consultancy.
The S. African mobile market currently represents one of the fastest growing opportunities for mobile marketing on the continent, with over 95 per cent mobile penetration of the population, of which up to 18 per cent is comprised of smartphones. It is a country where more people use their phones than listen to the radio or watch TV, and for many people, mobile phones represent the primary access point to the internet.
“M&C Saatchi Mobile has well established London, New York, Los Angeles and Paris offices,” says M&C Saatchi Mobile global CEO, James Hilton. “We are delighted to announce the expansion of our mobile offerings to S. Africa. We pride ourselves in being a true full service mobile and Tablet marketing agency. We can assist with both the strategic and tactical approach to making mobile and tablet an integral part of the marketing strategy.” 
The company also plans to open an office in Sydney, Australia, before the end of the year. It employs more than 70 people internationally.
