McDonalds App Sees 1.5m Coupon Redemptions in First Two Months
- Monday, October 26th, 2015
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Since launching its first branded mobile offers app in the US this September, McDonalds has seen 1.5m offers redeemed in-app, and more than 2m downloads overall.
Those numbers are particularly impressive given that the rollout was initially limited to a trial in Philadelphia, and there hasnt yet been any national advertising promoting the app – the campaign is slated to begin later this month.
The figures were revealed by president and CEO Steve Easterbrook during the firms Q3 2015 earnings call. McDonalds reported a five per cent decline in revenues for the quarter, down to $6.6bn, but a 23 per cent jump in profits, to $1.3bn. 
Easterbrook described the app as “a first step toward enhancing the customer experience digitally”. The next step looks likely to be mobile ordering, which the CEO said was due this year during the companys last quarterly earnings call.
