McDonald’s has teamed up with Snapchat in Australia to provide a new way to apply for a job at the fast food chain – using a Snapchat lens.
McDonald’s ‘Snaplications’ campaign enables people to begin the job application process by first selecting a lens that puts them in a McDonald’s uniform. The applicant then creates a 10-second video submission and sends it to the McDonald’s Snapchat account.
The Snapchat lens doesn’t replace the traditional application process, but can help toward someone getting the job. Because of this, once the video has been reviewed, McDonald’s sends the applicant a link to the careers hub where they can download an application form.
“I’ve learnt a lot about Snapchat recently from my 14-year-old daughter. We think this is actually a world first. Snaplications is basically a Snapchat ‘lens’ that gives users the ability to apply for a job – or at least commence that process – by sending a 10-second snap,” Shaun Ruming, COO of McDonald’s Australia, told Australian news website News.com.au.
“We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role. Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video].”