McDonalds Brings Tablets into Restaurants
- Wednesday, April 20th, 2016
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McDonald’s is rolling out customer-facing tablets to the majority of its restaurants in the UK.
The Samsung Galaxy tablets will run software designed by enterprise mobility firm SOTI, offering games and access to social media and the web.
The tablets are part of the fast food brands Experience of the Future initiative, and follows a smaller trial of the tablets last year.
“Technology has an important role to play in all walks of life, including our customers’ eating-out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today,” said Doug Baker, head of IT restaurant solutions and service at McDonald’s UK. “We pride ourselves on listening to customers and providing an outstanding experience. Innovations such as tablets help provide this experience and have been extremely popular with customers.”