McDonald’s UK launches OOH campaign highlighting the anticipation of McDelivery

McDonald’s UK has launched a new campaign showcasing the anticipation that customers have while waiting for a McDelivery.

The campaign, shot by renowned photographer William Green, builds on the fast food restaurant’s existing creative platform ‘There’s Nothing Like A Delivery’.

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Each image will appear on OOH billboards portraying how customers excitedly wait for their McDonald’s deliveries.

McDonald’s UK Digital and Media Director, Kat Howcroft, said: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox is all you can think about in those few minutes.”

“We are excited to bring to life this fan truth in a fun out-of-home campaign that we hope will resonate with our customers”.

Leo Burnett ECD, James Millers and Andrew Long added: “Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one – from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery.

“This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”

The news follows creative agency Leo Burnett partnering with the fast food giant to invite friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’.