McDonalds Preps Push into Digital with Music and Mobile Ordering

13723687905_66a8631337_oMcDonalds is preparing a considerable expansion of its digital presence, with plans to step into the digital music market, and explore mobile ordering.

Job listings revealed by CNBC detail that the company is looking for a release manager for its eCommerce platform and global mobile ordering app, which would centre around “removing physical boundaries to allow our customers to connect to and order McDonalds any time or place, globally.”

The company is already testing mobile ordering in the Columbus, Georgia area, and uses its McD app, available in over 2,000 restaurants in the US, to send customizable offers to consumers.

The job listings also revealed a post for a product director for music and entertainment, with the role responsible for crafting “a variety of digital music and entertainment experiences that McDonalds will provide to customers” and establishing “multichannel music and emerging entertainment programs to reward our most enthusiastic customers”.

The company has just named former Ticketmaster executive Julia Vander Ploeg as its first US vice president of digital, reporting to the companys chief digital officer Atif Ratiq, a veteran of Amazon and Yahoo who was appointed last October.