McDonalds Pulls Happy Meal Activity Trackers Over Health Fears

mcdonalds step it fitness trackerYesterday, we reported on a McDonalds initiative offering basic activity trackers as the toy in its Happy Meal kids menu in the US and Canada, as part of an ongoing effort to create a healthier image for the fast-food brand.

However, after launching in at least one New York City restaurant, the Step-it trackers have already been withdrawn from circulation, over fears that they might cause skin irritation for the wearer.

McDonalds said it received limited reports of potential skin problems caused by the Chinese-manufactured tracker bands, and has withdrawn them while it is “fully investigating this issue,” according to a statement given by the brand to AP.

This isnt the only recent McDonalds promotion that sounded great on paper but encountered difficulties when it came into contact with humans. Last month, the brand had to pull its ‘Create Your Taste’ website in New Zealand after its design-your-own-burger tool was used to create a variety of derisive and offensive results.

Got a piece of work you want to show off to the world? Today is your last chance to enter the Effective Mobile Marketing Awards. Get the full details here – and contact with any questions.