Mobile Content Networks (MCN), which provides real-time Federated mobile search solutions, has revealed that Nokias WidSets service has selected its white label platform, MobileSearch.net, to power WidSets Search for its millions of mobile users.
Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7 million mobile users. WidSets are device-agnostic and are optimized for mobile consumption and sharing. WidSets is also part of the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers.
WidSets Search will allow users to effectively find new widgets, providing a short description and view of the widget for immediate download. In addition, WidSets Search services will encompass several content and information channels, including images, Yellow Pages, news, weather and more. Search results will be provided by the mobile web, in order to enable the best possible experience for optimized mobile Internet navigation. WidSets Search has launched in Finland and will be rolled out to European and global users as part of the global WidSets initiative.
WidSets Search is designed to make it easier for people to take their favourite Internet content with them anywhere. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding that content most efficiently is a fundamental issue. MCN says that WidSets Search is a major step forward in mobile content and information discovery.
Nokia is known for setting the pace for innovation around the mobile user experience, and we are delighted to be part of the global WidSets service offering, says MCN CEO Marc Bookman. Weve dedicated ourselves to the principles of user-centric search, aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us.