McVitie’s Jaffa Cakes and Bonnie Tyler team up to educate Brits on the wonders of eclipses

McVitie’s Jaffa Cakes and Welsh pop icon, Bonnie Tyler, have joined forces to educate Brits on the wonders of eclipses, following a new study of 2,000 people in the UK that reveals that almost half (49 per cent) do not understand how a lunar eclipse occurs.

Ahead of the partial lunar eclipse visible across the UK on Saturday 28 October, McVitie’s Jaffa Cakes, who have been teaching Brits about Eclipses since their 1999 TV ad, have teamed up with the ‘Total Eclipse Of The Heart’ star and fellow eclipse enthusiast, Bonnie Tyler to create a new video to explain all about the lunar occurrence, using Jaffa Cakes to represent the moon.

In addition, McVitie’s Jaffa Cakes have also partnered with DJ, Majestic, for a 25-second speeded-up remix of Tyler’s song, with a twist, including a sample of Bonnie reciting the iconic Jaffa Cake’s catchphrase of ‘Full Moon, Half Moon, Total Eclipse’. The song is available on TikTok, Spotify and other digital streaming platforms and will be accompanied on TikTok by a series of in-feed ads.

“We’re so pleased that McVitie’s Jaffa Cakes can continue to act as a tasty tool for future generations to learn about the workings of the solar system and eclipses in an entertaining way – and who better to team up with than the queen of eclipses herself, Bonnie Tyler,” said Asl? Özen Turhan, Chief Marketing Officer at McVitie’s UK & Ireland. “We hope many people will enjoy this lesson and feel they know just a bit more about the night sky.”