Media Storm is working with Videology to offer multiscreen TV and video media planning to its enterainment and retail clients.

Videology’s TV Amplifier ad decisioning platform integrates Nielsen’s new content measurement tools, which include digital and mobile video audience segmenting and viewing data to help create targeted multimedia campaigns. Advertisers will be able to supplement traditional TV campaigns with interactive components and determine reach, frequency and effectiveness of cross-device campaigns with greater accuracy.

“Online and mobile viewing are not going to replace viewing on television screens, but these mediums are becoming another ubiquitous option for consumers to view their favorite programming,” said Andrea Redniss, chief activation officer at Media Storm. “These digital and mobile efforts must be incorporated into our planning tools to the same degree that it’s now incorporated into consumers’ lives, and this partnership with Videology is helping to make this possible for our clients, particularly at this important television buying period.”