Mobile marketing firm Mediaburst has developed a best practice guide to using phone-paid services, which is available for downloading from the companys website. Mediaburst has also announced the appointment of Dawn Hedley as its Compliance Officer.
The guide aims to help brands and agencies to establish a culture of compliance in SMS promotions, helping the advertising and marketing industries to fully understand the dos and donts of mobile marketing campaigns. The guide, which has been reviewed by telecoms regulator PhonepayPlus, can be downloaded here.
Hedley joined Mediaburst in December 2003 as Operations Manager. Previously, she was production manager for Centurian (now known as Redactive) where she was responsible for budget management, print buying, quality control, workflows, scheduling and delivery of publications.
As Mediabursts Operations Manager, she helped develop the companys web-based SMS communication products, and introduced billing mechanisms and service level agreements, as well as processes for testing, sales orders, incident management and frontline support to business partners such as O2 and Thus.
Brands today face a challenge keeping up with the complex regulations surrounding phone-paid services, says Hedley. Mediabursts best practice guide will help brands and agencies alike to create compliant mobile marketing promotions, avoid costly investigations and build confidence with the consumer.
Dawn Hedley is available for agency and brand briefings upon request. To book one, email [email protected]