Mobile marketing company Mediaburst has revealed that one of its business partners, 8K Media, is behind the latest text-to-win competition being staged by holiday provider Ski Collection. The competition is featured in Circle Publishings Snow Magazine and offers entrants the chance to win a seven-night holiday for four at the 4-star ski-in, ski-out 4 Les Balcons de Val Thorens residence in the French Alps.
All that skiers need do to stand a chance of winning the holiday is to text the height of the Val Thorens resort. Three options are given in ads now appearing in Snow Magazine with a shortcode to text the answers to. The competition closes on 30 November.
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