Mediaburst Powers Co-op Campaign

Mobile marketing agency Mediaburst has revealed that it is behind a mobile campaign for The Co-operative Travel. An in-store promotion launches this month on screens mounted at checkouts in Co-operative Food stores, enabling shoppers to text the travel company and save an extra 50 per booking off last-minute summer and autumn breaks to selected destinations.
Shoppers simply text the word Summer to a shortcode that appears on the in-store screen, and receive an automatic response with the message: Save an Extra 50 per booking off last-minute summer holidays. For more information call 0870 574 9272, or text Call Me to 87103 to have a Co-operative Travel booking agent call you”
Mobile marketing is another touchpoint for The Co-operative Travel to engage with its customers. The company believes mobile will become one of the preferred marketing channels for travel companies in the near term.
The Co-operative Travel is the UKs largest independent travel provider, with over 400 branches on the high street, state-of-the-art customer call centres and an award-winning website.
Mediaburst was recently voted one of Britains Top 20 new media agencies in a survey conducted by analyst Plimsoll Publishing.