Mobile marketing agency Mediaburst has announced its support for the Good Karma Drive charity , which hopes to raise 300,000 for the St. Marys school in Dharasalam, Northern India. Good Karma will use Mediabursts interactive telephony platform at no cost to engage with potential donors, enabling them to donate by phone or text.
The funds will allow the school to continue providing learning to more than 400 impoverished children who have been marginalised by mainstream education, and to build a further school building to welcome and educate growing numbers of children that need the schools support each year.
Good Karma Drive is the brainchild of property entrepreneur Jonny Knowles. Together with a small team of fellow drivers, Jonny will leave a trail of goodwill and inspiration on their six-week drive from London to Dharasalam. The trek began on 3rd December, 2008.
Mediaburst is committed to supporting humanitarian initiatives such as the Good Karma Drive and wishes it every success in raising the much-needed 300,000 so that growing numbers of impoverished children in India are no longer marginalised from mainstream education, says Mediaburst Sales Director Stuart Brown.