MediaCom Appoints Ben Philips as First Global Head of Mobile

Mediacom logoOne of the world’s largest media agencies MediaCom, part of WPPs GroupM, has named Ben Phillips as its first global head of mobile.

Mobile billings have grown 113 per cent at MediaCom during 2013. Phillips will work to define best practice across the agency and ensure mobile is being used for driving footfall, direct response, brand engagement and mCommerce opportunities.

Phillips joins MediaCom from Adloqi, a DSP tech provider. MediaCom’s EMEA head of mobile, Steffen Krabbenhøft, and Andrew Newton, who heads-up MediaCom’s P&G mobile team in APAC, will both report to Phillips.