Media agency MediaCom is to deploy InMobi’s rich media ad creation platform, Sprout throughout Europe, the Middle East and Africa. The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign management through its ability to create, distribute, and optimise mobile rich media campaigns.

MediaCom says it will use Sprout to create high-engagement HTML5 ad units and deliver innovative, effective mobile rich media campaigns for its advertisers across EMEA. Additionally, MediaCom will benefit from Sprout’s reporting capabilities, including custom event tracking and engagement rates to maximise mobile rich media campaign effectiveness.

“As our advertisers invest more of their marketing budgets into mobile advertising and require robust reporting features, MediaCom was looking for a best-of-breed partner to help deliver this,” says Steffen Krabbenhoft, head of mobile EMEA at MediaCom. “We were impressed with the technology and reporting capabilities of Sprout. InMobi’s rich media solution, delivers a highly compelling offering for large global advertisers; we are thrilled with this partnership.”