Mediaocean, an advertising system of record based in New York, has announced its acquisition of Paris-based media management software provider, MBS. The move comes in an effort to expand Mediaocean’s European ventures, specifically the company’s offering to global brands and agencies.

The acquisition of a French company brings  Mediaocean into France’s advertising market, which is the third largest in Europe and ninth largest in the world. MBS already has a strong, existing client base with five holding companies, which collectively account for £13bn in media spend across France, Russia and Morocco. Together, Mediaocean and MBS plan to manage each step of the advertising process for clients, including planning, buying, selling, analyzing, and payments. 

“The acquisition of MBS is a key step in Mediaocean’s continued expansion in Europe and worldwide servicing global marketers, agencies, sellers and the wider advertising community.” said Bill Wise, CEO, Mediaocean. “The MBS acquisition helps Mediaocean deliver our system of record solutions across the plan to pay media buying process in France and beyond. We are very excited to have MBS join our team.”

“For the last 20 years, we have worked to become France’s premier media management software,” said Marc Watrin, CEO of MBS. “We have been a partner of Mediaocean for years, and now are excited to join the company and to serve our clients with a broader set of applications.” MBS systems are already integrated with Prisma, Mediaocean’s addressable media buy management platform, and plans for greater integration will be announced in 2020.