Airship

Mediaocean acquires personalised video specialist, Imposium

David Murphy

Omnichannel advertising firm Mediaocean has acquired Imposium, whose tech enables marketers to quickly create personalized videos. Mediaocean has already integrated Imposium within its Flashtalking digital ad serving and creative personalization technology to support Flashtalking’s Lightning Renderer, a high-speed video rendering engine optimized to create personalized videos from data for delivery to CTV and other digital video channels, including social video. Future development will further incorporate Imposium’s video creative toolset to enhance Flashtalking’s video personalization capabilities and make them available to linear TV advertisers. 

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said Mediaocean President, John Nardone. “This acquisition of Imposium, the recent acquisition of Drishyam AI, and our expansion into new outlets for video entertainment content like TikTok are all investments to support this future creative infrastructure.”

Imposium enables automated generation of content metadata; real-time rendering from data points; A/B testing, and other advanced capabilities that enable marketers to more successfully understand the impact of specific video creative elements and automate iterative changes to drive performance. This acquisition of Imposium by Mediaocean follows the recent acquisition of Drishyam AI and Mediaocean becoming a badged marketing partner for TikTok to enable the creation and management of immersive video ad experiences at scale.