Medio in AdMob Tie-up

Mobile search company Medio Systems has announced a partnership with mobile ad network AdMob. As part of the agreement, AdMob will deliver targeted mobile search ads to consumers, using Medios analytics-driven mobile search service. Medio says it is partnering with AdMob to ensure consumers see high quality ads, and to make it easier for advertisers to reach consumers on their mobile phones.

“AdMobs unmatched quality advertising traffic means we can present the industrys most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMobs advertisers to reach consumers in that last mile with analytics-driven, targeted search ads,” says Medio CEO, Brian Lent.