Meet The New Effective Mobile Marketing Awards Categories

Since the first Effective Mobile Marketing Awards, the mobile ecosystem has become a increasingly broad church, with a whole host of innovations diversifying whats on offer. Always keen to roll with the changes, weve expanded the number of categories recognised by our awards this year to a grand total of 20, to reflect the way the mobile marketing world keeps evolving.

The three new categories for this year are Most Effective Mobile Search Campaign/Solution; Most Effective Mobile Augmented Reality Campaign/Solution; and Most Effective Mobile Affiliate Campaign/Solution. 

Mobile search is still not on a lot of brands radar, but those who have embraced it are seeing outstanding results as consumers increasingly search for goods on the go, in order to find the nearest place they can buy them – and the addition of a Mobile Search Campaign/Solution category is intended to reflect that.

The Most Effective Mobile Augmented Reality Campaign/Solution is designed to showcase the increasing number of AR campaigns from big-name brands, and the solutions that make them happen. For many years, AR has seemed like a technology in search of an application, but that is changing fast as more and more big brands put AR to work in their marketing campaigns. Companies such as Blippar, Zappar, Layar and Metaio are pushing the boundaries of what AR can do for a brand in terms of customer engagement, and this category will salute the most effective AR campaigns out there.

And finally, the Most Effective Mobile Affiliate Campaign/Solution reflects the growing importance of affiliate activity in the mobile channel. This is now a significant and rapidly-growing part of the mobile landscape.

If youd like to enter in any of these three new categories, it couldnt be simpler. Just head over to the Awards website for details, download the Entry Form, and get it back to us before 10 August. And remember, its completely free to enter, and you can submit as many campaigns as you think are worthy of recognition.

The Awards Ceremony takes place in London on 29 November. Good luck!