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MEF Asia To Host Ad-Funded Entertainment Webinar

David Murphy

The Mobile Entertainment Forum (MEF) Asia, with support from Telecom Asia and Wireless Asia, is hosting a webinar to explain the progress that Ad-Funded Mobile Entertainment (AFME) has made across Southeast Asia, and to offer an update on the latest trends.
The webinar takes place on 27 August 2009at 09.30 UK time, and is expected to last for 45minutes.
Joerg Krahnert, MEF Asia Board Member & Managing Director of Netbiscuits, will offer in introduction, before MEF Policy & Initiatives Director, Suhail Bhat, runs through the highlights of the AFME Southeast Asia Report. This is followed by an interactive panel debate: Lets get real with ad-funded mobile entertainment! moderated by Joerg Krahnert.
The debate will consider what types of entertainment work best on an ad-funded business model; what are the best strategies and tactics to employ to make AFME work for your business; and lessons from abroad.
Panelists include Bernie Tay, Head of Performance Advertising, APAC, at AdMob; David Booker, VP Sales International at Amobee; Andreas Behrens, SVP Business Development Asia Pacific for Fox Mobile; and Kugan Thirunavakarasu, SGM, Head of Product Development & Infotainment at Maxis Communications.
The MEF will also provide an overview of its AFME for SE Asia report, which projected growth across Indonesia, Malaysia and Thailand to be worth $2.6 million (1.6 million) by 2013. This significant growth was predicated upon several factors, including the wide adoption of 3G, the development of viable business models, and the understanding of brand marketing objectives within the value chain.
Following the report overview, the panelists will each give their views on how the market has changed since the study was published, and discuss what now needs to be implemented to deliver further success with AFME business models.
The MEF says the  webinar will provide all participants with an understanding of the current business realities for AFME in SE Asia; an opportunity to question the thought leaders on the panel by sending in questions and comments in real-time via IM; insights into future opportunities for exploiting AFME in the region; and a free copy of the AFME SE Asia report.
You can sign up for the webinar here. And theres more information about the AFME Southeast Initiative here.