The Mobile Entertainment Forum (MEF) has launched a Latin America chapter, MEF LATAM, with an inaugural meeting in Sao Paulo that attracted over 100 companies across the value-chain last week. MEF LATAMs mission will be to foster an environment conducive to driving mobile entertainment development across the region, by creating dialogue between the industry and regulators, as well as driving initiatives that promote best practices and sustainable business solutions. MEF LATAM has already attracted 26 major companies as founding members, including 2ergo, Buongiorno, Fox Mobile Distribution, Getjar, Nokia, Telefonica and Zed.
MEF provides a strong vehicle for the mobile entertainment industry as a whole to represent its interests through one coherent voice, says Ron Czerny, Acting Chair of MEF LATAM and CEO of Playphone. The quality of the founding members is a great achievement for MEF LATAM which will serve as a source of strength for achieving solutions and clear results in the region.
During the meeting, Filipe Roup Rosa was announced as General Manager, MEF LATAM. He is based in Sao Paulo which will serve as the regional headquarters.  Rosa says:
The growth of mobile media in Latin America is exponential, but that speed has created gaps in regulation. MEFs intention is to act strongly to address regulatory issues and tackle problems such as the tax burden on our industry with effective measures. We will also act quickly to elect the first regional board of MEF LATAM and implement the action plan set out by members.