MEF Releases Business Confidence Index

The Mobile Entertainment Forum (MEF) has released its fourth Business Confidence Index (BCI), compiled by KPMG. According to the MEF, the BCI points to signs of recovery and a clear trajectory of revenue growth of 28% for the coming year.
Our industry has faced a difficult period, but these latest findings clearly show that confidence in the growth of our industry has not diminished in the last year, says MEF Global Chair, Andrew Bud. 81% of respondents report that their actual performance for the last quarter was either better than or in line with budget, and viewed alongside the consistent and significant market growth predictions being made by our industry, (this) is very positive news as we move into a new year.
Mark Harding, Director of Digital Content at KPMG, who analysed the survey findings, says: Following some uncertainty in the market over the last 12 months, headcount growth actually exceeded the projections made last quarter and respondents predict further headcount growth in the coming quarter. Applications have developed considerably as a driver of growth over the past six months, illustrating the dynamism of this new business model for monetising mobile content.

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