MEF Reports Strong Growth in Middle East

The MEFs Middle East Office has issued its first dedicated mobile Content and Commerce Survey results for the region, and the message from the industry is largely positive. 

According to the MEFs research, 35.6 per cent of mobile content and commerce players have recorded better than expected revenues in the past quarter, and 88.3 per cent said they had confidence in the future of the industry. 

The survey, carried out in association with MEF member KPMG, also found that companies in the region believe the upward trend will continue – on average, respondents expected their mobile content and commerce-related revenues to grow by 32.9 per cent. 

“KPMG is pleased to once again be supporting the delivery of unique industry metrics with MEF,” says Mark Harding, director of KPMGs IP & Contract Governance Services. “This survey provides a key snapshot of the Middle East mobile content and commerce sector today and paints an encouragingly healthy picture of a key market set for growth and expansion.”

Rimma Perelmuter, MEF global executive director says that the Middle East is an exciting region. “While the majority of respondents total immediate revenues are still more likely to come from established content services at 45.8 per cent at 2Q11, a whole range of new services are being delivered on mobile, helping to make consumers lives easier and with sights clearly set beyond traditional content and entertainment,” he says. “Its clear that mobile is a platform that no company can ignore.”