'Meffies' Shorlist Revealed

David Murphy

The Mobile Entertainment Forum (MEF) has announced the shortlist for its 2006 Mobile Entertainment awards, the Meffys. The Awards honour the companies and individuals who are pioneering new ideas, technologies and business models that are shaping the mobile entertainment industry. Last years winners included Endemol, Nokia, Orange and Vodafone.
The Awards will take place alongside Mobile Entertainment Market (MEM) 2006 at Islingtons Business Design Centre, London. Winners will be unveiled by Pete Tong at an awards ceremony sponsored by Motorola and Sun Microsystems on 24 May.
The shortlist, which has been selected for each category by panels of independent media and analyst experts, is as follows

The Mobile Games Award:
Digital Chocolate Tower Bloxx
Glu Mobile Zuma
Ideaworks3D - Electronic Arts Need for Speed: Most Wanted
iFone Sonic the Hedgehog
InfoSpace & MTV Dirty Sanchez

The Mobile Music Award:
Hungama Mobile Jhalak Dikhla Ja Music Service
3 UK 3s Mobile Music Service
Sprint Nextel and Groove Mobile The Sprint Music Store
Vodafone Group Services and Sony NetServices Vodafone Radio DJ
Warner Music WAMO Packs

The Mobile Content Award:
Buongiorno Soccer Addicts
Channel 4 New Media Channel 4 Mobile Portal
Chooz Active Content Foreplay
Inventa Productions Jamies Mobile Kitchen
Norwegian Broadcasting Corporation Winter Olympic Games 2006

The Mobile Services Award:
Bango The Bango Service
3 UK & Yospace SeeMe TV
mBlox Off-portal Full Track Music Download Service
MTV Networks Mobile TV Channels

The Mobile Innovation Award:
Cascada Mobile TAG
CoreMedia CoreMedia DRM 2005
3 UK and Yospace SeeMeTV
Liquid Air Lab Spodradio
MX Telecom Video Short Codes

The Mobile Entertainment Operator Award:
3 UK
Que Pasa Communications Virgin Mobile BITES 3G
Vodafone Group Services

The Mobile Entertainment Handset Award:
LG Electronics U880
Nokia N70
Motorola RAVR V3x

The Mobile Entertainment Marketing Campaign:
Celltick Technologies mLive Thailand
Parlophone Gorillaz: Queens Speech
Hungama Mobile Apsara Awards
iFone Sonic the Hedgehog
France Telecom/Orange and Warner Music Madonna: Confessions on a Dance Floor

The high calibre and volume of entries this year reflects the vibrant nature of the mobile entertainment market says MEF Executive Director Rimma Perelmuter.Companies reaching the shortlist range from major global brands through to dynamic start-up companies, each significantly contributing in their own way to the growth of mobile entertainment.