The Mobile Entertainment Forum (MEF) last night unveiled the winners of the sixth annual Meffys awards, held in association with Nokia, at a gala dinner in London.
The winning entries provide a snapshot of the range of products, services, apps and projects, from the newly launched to the tried and tested, driving the mobile entertainment industry forward. This years winners represented America, Britain, Denmark, Finland, India, Norway, Russia and Turkey.
A new award for Business Intelligence highlighted the Industrys growing focus on building definitive metrics and analytics, which the MEF says is key to sustaining investment and building on its long-term success.
Despite the technical problems that plagued its opening, Nokias Ovi store picked up the award for Best technology Innovation. Independent app store GetJar was also among the winners, collecting the award for Best D2C Service.
The full list of winners is:
Games
Gameloft – Real Football 2009
Music Service
24-7 Entertainment – TDC Play
TV & Video Service
BBC – BBC iPlayer on Mobile
Content
20:20 London – Thmbnls Interactive Mobile Drama
Social Networking
Handmade Mobile Entertainment Flirtomatic
Search & Discovery
MTS – MTS Super Search
Ad Campaign
Turkcell – Tone&Win
D2C Service
GetJar GetJar
Application
Opera Software – Opera Mini 4.2 
Technology Innovation
Nokia – Ovi Store
Mobile First Innovation
Hungama Digital Media -Tata Sky
Business Intelligence
comScore & the GSMA in partnership with all UK operators – GSMA Proof of Concept
Innovative Business Model
Orange – Dolphin Pay-As-You-Go Package
Quality of Experience
Dolby Laboratories – Dolby Mobile
Handset
INQ Mobile – INQ – The Worlds First Social Mobile
