Men across the world are more keen to shop using their mobile than women, according to research from Kantar.
In a survey of consumers in the US, the UK, Australia, Germany, South Africa, Saudi Arabia, Columbia, France and Mexico, men in all countries were more likely to say they would use their phone to shop.
In the US, 15.9 per cent of men said they are interested in using their phone to make purchases, compared to 13.3 per cent of women. In the UK, 12 per cent of men and 10.3 per cent of women said they would shop on mobile. Apart from the US, the UK and Australia, less than 5 per cent of each gender said they were keen to try it. 
Many mobile shoppers appeared more likely to impulse buy, the research found, with 13 per cent in France admitting to this, compared to just 6 per cent of the general population. Likewise in Brazil, 36 per cent of mobile shoppers buy products on impulse, versus 29 per cent of the total population. Some also seem to be more brand conscious, with 19 per cent of those in Germany believing that well-known brands are better than own-brand, while only 11 per cent of the general population agreed.
The research was undertaken by Kantar during 2011 and 2012 with varying sample sizes depending on the population.
