The theme of this year’s campaign is Nature and focuses on making people aware of how nature can have a positive impact on their mental health.
Flow created the brand identity, a range of print and digital content, social graphics, case study films and an animated film to promote the campaign and help raise awareness and understanding.
Despite last year's challenging circumstances, the foundation’s 2020 campaign was their most successful ever, generating 1.3m website visits - 75 per cent higher than the previous year - showing just how important it is for businesses and individuals alike to prioritise wellbeing.
“Our partnership with Flow has been incredibly important to the rapid growth of Mental Health Awareness Week. Having won an award for last year’s partnership – it was very easy to decide who to go with again. The key to this relationship is that Flow understands who we are, our tone of voice, and critically how we want to take an empowering approach to mental health. The designs they produced captured this instantly” said Associate Director of Media and Communications at The Mental Health Foundation, Richard Grange.