MePlease Shines Light on Cancer Research Campaign

Cancer Research UK’s SunSmart campaign has seen 50 per cent mobile sharing rates since its launch last month. Developed by press agency Unity, and using the MePlease platform, the R UV UGLY? initiative aims to educate young people about the dangers od using sunbeds. Mobile users can opt in to receive a voucher for a free skin scan worth £25 at any Skin Clinic. Anyone who opts-in is then encouraged to share the campaign via social media, all of which can be tracked via MePlease.

Chris Lunn from Cancer Research UK says, “MePlease is a great solution for us because it works on any mobile phone or Tablet, and is deeply integrated with Facebook and Twitter. We also find its unique tracking capabilities an invaluable asset at helping us identify which channels are most effective at reaching our target audience, who are very active mobile and social users.”