Sharpcards, which provides mobile ecards, has announced year-on-year growth figures of 33% over the festive period so far, on the back of a prediction from environmental charity Waste Watch that up to 1 billion Christmas cards will end up in UK bins this year
Sharpcards notes that  people now feel more comfortable with the technology around mobile ecards, and with more network operators providing easy access to content, people also now know where to find mobile ecards and understand how to send and receive content. Perhaps most importantly, the company says, people recognise and like the emotion and sentiment behind the message, which it says email and SMS does not achieve.
Weve seen great year-on-year growth of people sending mobile ecards over the festive season, and as you would expect, this is one of our busiest times with Christmas and New Year, says Sharpcards CEO, Will Walsh. More and more people are discovering the benefits of mobile ecards, especially around busy postal periods, where the service cannot always necessarily be depended on to deliver on time.
Sharpcards currently runs enhanced messaging services for O2, Orange, T-Mobile, Vodafone, AT&T, Verizon, H3G, Sprint, Bell, Telstra and other major carriers around the world.