Vitamin and supplement company, Metagenics, has announced its strategic partnership with global digital marketing business, Jellyfish.

After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative, data and technology. Leveraging their suite of proprietary technology, Jellyfish’s scope is global. The current incumbent is R/GA.

In a statement, Metagenics CMO, Sophie Rasmussen, said: “Jellyfish’s unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand’s reach and impact. We’re confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide”

Jellyfish Chief Solutions Officer, Will Heins, added: “Metagenics, a forward-thinking brand at the forefront of their industry, is poised to disrupt the market, making them an ideal match for Jellyfish.

“This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight.