Metro Appoints YOC to Sell Mobile Ads

Metro has handed its premium ad sales business across its mobile platform to YOC. Starting this month, will display YOC’s mobile ad formats, which deliver standard and HTML5 creatives.

Metro’s ‘mobile first’ focus continues to drive mobile audience growth, with its busy, on-the-move urbanite audience engaging with the brand’s news, entertainment, sports and gaming content more often throughout the day wherever they are. Metro’s website currently attracts more than 10.9 million monthly unique visitors, with 53 per cent of its UK traffic coming from mobile devices. Demand for Metro’s mobile apps also continues to grow, currently hitting more than 2m downloads.

“We’ve chosen to work exclusively with YOC because of the network‘s excellent rich media campaign credentials,” said Metro commercial director, Matt Teeman. “We understand that the mobile market is increasingly fragmented, but also know the high value of mobile inventory to client campaigns. This move ensures that our premium inventory is easily accessible to our clients, helping them exploit this impactful platform.”