We are delighted to announce Metro as Principal Media Partner for the Effective Mobile Marketing Awards, and look forward to the leading urban media brand featuring a selection of this year’s winners on its digital editions for iPhone, iPad and Android tablets.

Embracing a mobile-first strategy, Metro won last year’s coveted Newspaper App of the Year title for its Tablet Edition at the Newspaper Awards. With a first-of-its-kind mobile-optimised and personalised website also about to launch, the brand is reaching new audiences beyond the newspaper (its original mobile product) on the morning commute.

Excited about the partnership with Mobile Marketing, Metro managing director Linda Grant said: “Mobile innovation is key to our strategy and providing engaging digital products for our audience. Continuous developments in this sector allows us to extend our connection with consumers and helps our vision for urbanites to get more from their city when on the move with Metro. As a mobile-first operation, Metro is proud to be part of such an important industry event.”