Mfuse, which provides provider of mobile sports betting applications, has launched an Easy Bet app for this weekend’s Grand National at Aintree. Mfuse has launched the app in conjunction with bookmaker, Ladbrokes, which has an ever-expanding number of mobile customers.

The app was conceived, developed and released within eight weeks, which Mfuse says demonstrates its intent towards developing “disposable” apps focused on particular sports events. The app also allows anyone who has placed a bet of at least £1 to watch the race live on their iPhone – another world first.

“This is a very exciting time for the mobile sports betting industry,” says Mfuse CEO, Marcus Wareham. “An estimated 600m people worldwide tune in to see the Grand National, and thanks to the fast response time of our team, they can now make a quick, easy bet from the comfort of their own living room. The explosion in mobile betting is set to further accelerate over the coming months as Mfuse rolls out many new innovations to clients supported by a fast growing team of over 40 expert mobile developers.”