Mfuse Unveils Litebet

Mfuse has announced the launch of Litebet, which it says is designed to help companies with high levels of mobile Internet traffic to maximise revenue generation.
The service offers a single access point to Litebets extensive
portfolio of bookmakers, with the opportunity for partners to instantly
monetise their mobile Internet traffic by providing a variety of games
and interactive betting services that have not previously been
available in one place.
It will enable any company with high mobile Internet traffic to provide its customers with a white-label betting portal, containing a wide variety of mobile sports betting and casino offerings, including the likes of sportsbooks from Gala Coral Group, Ladbrokes Plc, Victor Chandler and others, and casinos including Wild Jacks, Ladylucks and mFortune.
Dennis Publishing is the first company to launch a white-label version of Litebet, the Monkey Mobile Casino, for mobile Internet customers of its Monkey Magazine offering. Mfuse says that a number of other media partners are expected to be announced shortly.