Preference Choice Publication

mGage Mobile Messaging State of Mind whitepaper looks at how people use mobile messaging

David Murphy - Member Content

mGage’s has launched a consumer report titled 'Mobile Messaging State of Mind' which was commissioned in December 2019 by Arlington Research with a nationally representative sample of 2,000 smartphone owners in the UK.

The research was conducted to get an understanding of how consumers used mobile messaging and the different apps, how they want to engage with brands and how they feel about the communication they receive today from brands.

The mobile messaging state of mind whitepaper looks at whether different apps are used for different types of messaging; how consumers want to engage with brands of all types; how consumers feel about the communications they get from brands; and at what consumers want from that dialogue with brands.

If you want to learn more about how consumers behave on mobile messaging apps, you can download the whitepaper today.