Michael Kors Instagram Ad Gets 370 Per Cent More Likes
- Wednesday, November 6th, 2013
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An analysis by third-party Instagram analytics platform Nitrogram has found that the first ad on Instagram – a Michael Kors image post – produced significantly higher engagement rates than the company’s typical updates.
After 18 hours, the sponsored post received 218,000 likes, 370 per cent more than the average 46,000 seen for the companys previous five updates. This was in spite of the fact that all of the companys prior posts were featured on Instagram’s popular page, while Nitrogram says the ad was displayed in-feed and only once.
The @michaelkors account won 33,985 new followers after its sponsored post, 16 times more than the 2,138 average gains for its previous five posts. Although 20 per cent of comments on the ad had a negative structure, one per cent expressed purchase intent. 
