Microsoft Advertising Strikes Rich Media Deal With EyeWonder

Microsoft Advertising has unveiled a partnership with EyeWonder for rich media mobile solutions in the UK, France, Germany, Italy, and Spain. Microsoft says the partnership will complement its current rich media offering in EMEA provided by PointRoll, and will also allow it to deliver more interactive and innovative ad experiences across Microsoft’s premium mobile browse properties outside of the US.

According to Microsoft Advertising, the partnership will offer increased reach, as the supported rich media formats will be available across more mobile devices, including the most popular smartphone operating systems, including Window Phone, iOS, Android and Blackberry. It will also provide advertisers with greater choice through innovative mobile ad formats like out-of-banner ads, floating ads, expandable to video, in-banner polling, mobile data collection, mobile couponing and social media extensions.