Microsoft Developer Chief to Deliver Mobile App World Keynote

Brandon Watson, director of developer experience at Microsoft has been confirmed as the opening keynote speaker at the Mobile App World conference, which takes place in London on 19 and 20 October next week.

Other speakers confirmed for Mobile App World include Shaun Gregory, managing director at O2 Media, who will deliver the keynote address on day two of the conference on the subject of content opportunities in an app market; Ben Combee, senior developer relations engineer at HP/Palm, who will discuss the solutions to the fragmentation of app stores and the issues this presents developers; Ilja Laurs, CEO of GetJar who will discuss ‘The New World Order: Moving from Clicking to Tapping and what this means for brands’; Ilicco Elia, head of consumer mobile products at Thomson Reuters, who will discuss adding value to paid-for content against free-to download models; and James Connolly, CEO of Fetch Media will present the findings of a consumer survey commissioned especially for the event.

The two-day conference is themed around ‘Delivering the Future of Apps’, and consists of sessions and workshops led by speakers from all parts of the mobile ecosystem. The organizers say the event aims to encourage tangible benefits for marketers to take away and implement. To encourage this, the event is providing agencies the opportunity to bring a client for free with a two-for-the-price-of-one ticket promotion.

“The Mobile App World programme will provide a platform for some the world’s leading thinkers on apps to share their thoughts and experiences about exactly what it takes to develop an app that delivers real business value, and not to just satisfy a client who wants an app because of all the hype they see,” says event director Shaun Pinney.

There’s more information here.