Microsoft Extends Direct Billing Agreement with MACH

Microsoft has extended its direct operator billing agreement with MACH. The extended agreement sees MACH integrate with Microsoft’s new Commerce Platform, opening the way for operators to connect to the Microsoft Marketplace through its Direct Billing Gateway. The agreement will also see MACH deliver direct operating billing services to Windows Phone users on TELUS’s network in the Canadian market, enabling frictionless apps payments, with the charge for the app being placed on the subscriber’s phone bill.

By connecting to Microsoft’s Commerce Platform through MACH, the company says, operators will benefit from a quicker and easier integration process, and access to the Microsoft Marketplace, while the frictionless billing experience for users will enable increased sales conversions on Microsoft’s Windows Phone Marketplace.

“Direct operator billing is the future of payments for apps and digital goods,” says Charles Damen, vice president, mobile billing and payments at MACH. “It provides online merchants and content providers with a range of potential features, including frictionless purchase, real-time charging, flexible pricing points, and direct refund capabilities. Not only does it make the user experience better, but it makes great business sense too, delivering a high conversion rate to apps stores, and maximising revenues for apps developers and merchants.”