Microsoft Launches Cross-Platform Ads on MSN Apps

MSN-appsMicrosoft is opening up its MSN Apps ecosystem to advertisers, giving brands and agencies the opportunity to reach cross-platform audiences using the recently relaunched app network.

MSN relaunched its apps in December, enabling iOS, Android and Amazon device users to download its News, Weather, Sports and Money apps, among others. Now, it is enabling advertisers to access this newly expanded audience.

Ads will be purchasable across 24 markets including the US, UK, Russia, India, Japan, China and Germany, and will use standardised ad sizes to streamline the process of purchasing cross-platform inventory.

In addition, MSN Apps enables consumers to customise their preferred settings across all devices simultaneously, ensuring advertisers reach their audience in the right context and at the right time, through targeted advertising across multiple screens and platforms.