Microsoft to Close QR Code App

Microsoft has announced that it is to close Microsoft Tag, its iOS and Android barcode scanning app and QR code creation and management service, on 19 August 2015.

Although the app has achieved reasonable success around the world, reaching number one overall in Peru’s App Store, and has been used by huge brands like Coca Cola, Canon and Condé Nast, Microsoft is terminating the service.

However, Tag will be licensed to Scanbuy, meaning clients will be able to migrate campaigns to its Scanlife platform, along with adding extra engagement tools like NFC.