Business intelligence software company MicroStrategy has built and deployed a sales and marketing analysis app for its client, Herbalife. 

The app enables Herbalife – a nutrition products company – to analyse related sales trends and track campaign and product performance based on various criteria, such as by product or location. The app was built on MicroStrategys Mobile Platform, and helps evaluate sales performance across multiple channels and lets the company gauge the success of various marketing campaigns. 

Executives and sales managers can track global sales order trends for over one million orders, and compare sales performance relative to targets by region, country, or warehouse. Additionally, the app enables them to access data directly on a daily or monthly basis, on the go using an iPad.

“Were delighted with Herbalifes successful use of their new iPad app, and proud of our leadership in mobile business intelligence,” says Sanju Bansal, MicroStrategy COO. “We see a growing trend of customers embracing mobile BI [Business Intelligence], and are impressed by the speed with which companies are able to mobilise their enterprise data and applications with the MicroStrategy Mobile platform, as well as the immediate business value that comes with extending mobile apps to business users.”