MIG Achieves Facebook Preferred Developer Consultant Status

Mobile Interactive Group (MIG) has been awarded ‘Preferred Developer Consultant’ status by Facebook. The social network’s ‘Preferred Developer Consultant Programme’ provides brands, celebrities, companies and organisations with a premium directory of expert suppliers when looking to build with Facebook products and technologies.

In April this year, MIG integrated its Interactive Broadcast Platform (IBP) with Facebook launching real-time voting on Facebook and new production formats on a global scale; enabling participants of some of the world’s most popular TV shows to cast free or paid-for votes using Facebook Credits and providing broadcasters with access to more than 500m Facebook users worldwide.

IBP has been designed to integrate into existing Facebook apps through a simple SDK.T his integration enables a real-time feed of voting statistics into the broadcasters’ production environment, allowing broadcasters to count the votes for the show, ensuring all votes are fully auditable, secure, and compliant and collected within the voting window.

During the spring, MIG’s IBP platform proved to be hugely successful for Sky’s Got to Dance and ITV’s ‘Dancing on Ice talent shows, enabling viewers to participate and vote via the mobile web and apps. In addition to Facebook apps, MIG’s IBP also provides APIs and SDKs to extend paid-for TV interaction to iPhone, iPad, Android, Blackberry and mobile internet devices internationally.

“The accreditation from Facebook as a ‘Preferred Developer Consultant’ is a tremendous endorsement for MIG,” says MIG CTO, Marcus Kern. It underpins our technical capabilities, and supports MIG’s reach as a provider of technology solutions to businesses on a global scale.  As announced earlier this year, strategic discussions with international broadcasters and other businesses are progressing, and we expect to make some further announcements shortly.”